How to Better Advertise Your Construction Company

Owning a construction company isn’t like it used to be. In the past, you could rely on word of mouth or put an ad in the paper. People used the Yellow Pages, and things seemed much simpler. In 2016, those traditional platforms aren’t enough – online advertising is now crucial to a successful construction company.

There are many things you can do to better market your company. This includes establishing credibility, having a mobile-responsive website design, optimizing your Google business profile, utilizing social media, and outsourcing when you need help.
We’ve compiled a guide to help you advertise your construction company online. Follow these five steps and let us know how you do online marketing in the comments!

Establish Credibility

Integrity is important in any business, but especially in construction. We’ve all heard horror stories about dishonest contractors. A great way to establish credibility with a prospective customer is to showcase your contractor license bond. Start by sharing a surety bond definition and educate your customers on what it means to them. You could even showcase a detailed contractor license bond guide explaining how these bonds work on behalf of your customer. Being licensed and bonded is legally required for many contractors, but placing this information where it’s readily accessible on your website signals that you’re law-abiding and honest. In addition, display any special certifications you have from associations, manufacturers, or government agencies. Make sure your clients know that you’re insured and bonded and start your relationship off on the right foot.

Use Social Media

Social media isn’t just a thing kids do. It’s an important part of business and marketing. You can opt for paid advertising on social media, but there are other ways to employ social media to your advantage. First of all, it’s a good idea to develop your social profiles. The content of these profiles will allow you to appear several times in the search engine results. Taking up more of the top spots means that your competitors will appear lower in the results – which is good news for your business. LinkedIn can be particularly good for some industries, including construction. Both residential and commercial patrons like seeing details about your company. Twitter and Facebook can be both personal and professional, but LinkedIn is a professional network, which increases credibility.

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Construction site safety

Construction work is a dangerous land-based job. Some construction site jobs include: building houses, roads, workplaces and repair and maintain infrastructures. This work includes many hazardous task and conditions such as working with height, excavation, noise, dust, power tools and equipment. Construction work has been increasing in developing and undeveloped countries over the past few years. With an increase in this type of work occupational fatalities have increased. Occupational fatalities are individuals that pass way while on the job or performing work related tasks. Within the field of construction it is important to have safe construction sites.

Construction fatality rates

In 2014, the United States had 4,679 fatal occupational injuries; incidence rate of 3.3 per 100,000 full-time employed workers. In the same year, fatal work injuries in construction and extraction occupations increased 5%.One in five workers died in 2014 were due to construction related deaths. Construction has about 6% of U.S. workers, but 17% of the fatalities - the largest number of fatalities reported for any industry sector. In 2002, there were 22,453 industrial accidents in Hong Kong, of which 6,239 accidents were construction related cases. In the United Kingdom, the construction industry is responsible for 31% of fatalities at work and 10% of major workplace injuries. In Australia, the construction industry experienced 5.6 fatalities per 100,000 employees which is more than twice the average for all the industries in 2007–2008. In South Africa there are 150 fatalities and approximately 400 injuries each year related to construction sites.In Brazil, the incidence rate for all occupational fatalities is 3.6 per 100,000. (Little to no information regarding construction fatalities could be found in Asia, South American, Africa, and Antarctic). The chart below contains more countries and the rate of construction site fatalities.

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